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The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
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From Publishers Weekly
In this breezy treatise, graphic designer and computer scientist Maeda proposes ten laws for simplifying complex systems in business and life-but mostly in product design. Maeda's upbeat explanations usefully break down the power of less-fewer features, fewer buttons and fewer distractions-while providing practical strategies for harnessing that power, such as SHE: "Shrink, Hide, and Embody." The first three laws, based on principles of reduction, organization and efficiency, form the foundation for increasingly complex and self-referential concepts like the importance of context and the potential for failure in simplification (by the end of the book, Maeda is chiding himself for using too many acronyms). Combined with trust and emotional engagement (laws 7 and 8), Maeda demonstrates how complex systems can become downright lovable: Maeda recalls "the Tamagocchi craze of the late 1990s... showed that anyone could fall in love with a small electronic keychain," drawing a corollary to the almighty iPod (an iconic example referred to throughout). Emphasizing the delicate balance-work involved in simplifying the complex, Maeda admits the process isn't easy, and that his ten laws don't necessarily provide all the answers-in numerous places, he directs readers to the web site where his theories continue to develop. Despite that, this slim book feels complete in itself; not only will it stimulate ideas, it will keep readers thumbing back for a second and third look at Maeda's deceptively simple advice. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Review
Abstract recommends this book particularly to marketing people, product designers and technical writers.―GetAbstractFINALLY, a book about simplicity that is not too academic to read.... At the book's heart is the Shinto belief in animism, the spirit in all objects. Nicholas Negroponte, one of Maeda's mentors, once told him to become a lightbulb, not a laser beam. This he has done; all this and more.―Susan Salter Reynolds, The LA TimesJohn Maeda's new book, The Laws of Simplicity, is simply terrific. It's exactly 100 pages, the illustrations are brilliant and the 10 Laws of Simplicity (plus Three Keys) are a canon to design one's entire life, much less specific products, services or business models. The subtitle is: Design, Technology, Business, Life.―Bruce Nussbaum, BusinessWeek's blog "NussbaumOnDesign"Keep it simple, Stupid' is an old piece of advice, so much so that it's often abbreviated as the 'KISS principle.' But it's advice that's often ignored, and MIT Professor John Maeda aims to change that.... Designers and marketers will find Maeda's book both interesting and useful....―New York PostMaeda's Laws and Keys have an obvious practical application in everyday running of a busy life (and desktop); they also have the potential to translate into a productive methodology for any craft or design practice.... A very humble, enlightened and caring human, John's written a little bible.―Liz Farrelly, Crafts MagazineMaeda's upbeat explanations usefully break down the power of less-fewer features, fewer buttons and fewer distractions-while providing practical strategies for harnessing that power.... Emphasizing the delicate balance-work involved in simplifying the complex, Maeda admits the process isn't easy, and that his ten laws don't necessarily provide all the answers-in numerous places, he directs readers to the web site where his theories continue to develop. Despite that, this slim book feels complete in itself; not only will it stimulate ideas, it will keep readers thumbing back for a second and third look at Maeda's deceptively simple advice.―Publishers WeeklyTechnology and life seem to be getting more complicated, yet two great success stories, Google and the iPod, both provide the antidote of simplicity. In The Laws of Simplicity, John Maeda uses humble prose to provide an accessible guide, business and life, observing the principle: 'Simplicity equals sanity.'―David Smith, The Observer
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Product details
Series: Simplicity: Design, Technology, Business, Life
Hardcover: 117 pages
Publisher: The MIT Press; Later prt. edition (August 21, 2006)
Language: English
ISBN-10: 0262134721
ISBN-13: 978-0262134729
Product Dimensions:
5.4 x 0.8 x 8 inches
Shipping Weight: 10.6 ounces (View shipping rates and policies)
Average Customer Review:
3.6 out of 5 stars
107 customer reviews
Amazon Best Sellers Rank:
#77,646 in Books (See Top 100 in Books)
This book is about this astonishing author! The author is a fantastic parent whose kid sends him all caps "I LOVE YOU" email, is an incredible teacher who teach the brightest of the world, yet still manage to remains amazingly humble (he says that he has at time learned from his students: can you can possibly believe that such as genius could ever learn anything?). The author does not lose an occasion to mention in passing that he met so-and-so celebrities. He enjoys expensive restaurant and the most expensive toys.What else do you need to know about the Great Author?Oh, what was the title of the book again? Oh yes, simplicity. The title of the chapters is just about the only interesting content there is in the book about the subject. All the rest of the books is trite and superficial and unwarranted self-agrandisment by an insecure author. Even his further reading list, shows how superficial the author is.The only ray of sunshine here is that I was able to return it for a full refund.Nevertheless, the impostor has succeeded in robbing me of precious time.
This book was okay as far as it went, which was not very far. The "laws" are adequate and valid - except for law #7, which I found incomprehensible. However, the commentary on the laws was light and superficial rather than deep and provocative. I wish he had discussed when simplicity amounts to a profound achievement and when it is simply simple. I wish he had gone beyond objects to also discuss language and ideas being simple or complex. I wish he had explored when simplicity pleases us and when it becomes rather useless and uninteresting. For example, poetry and advertising succeed most when they are simple on the surface but with many layers of meaning.
I expected quite a bit, based on the breathless reviews. As some of the other reviewers wrote, however, I found it to be meandering stream-of-consciousness stuff, without much by way of concrete conclusions. I found myself reading carefully to see whether I could extract a deeper underlying point to each of the chapters, then skimming a paragraph at a time, then flipping pages at an increasing rate... and finally setting it down, never to be picked up again. Twain is reputed to have written that he wrote a long book because he hadn't had time to write a short one; this one strikes me as a short book written because the author didn't even take the time to write the long one.
I agree the core messge : Make it simple!I remember Einstein as well : not more simpler, meaning do not sacrifice the core.I remind that it is required a smart effort to make sth simpler, but it is easy to make sth complex.It is a repetition with nice acronyms for me, not very productive experience of learning.
This book will serve UX professionals well as they design and research complex experiences that need simplifying. John’s prose is personable and inspiring, like a mentor talking to a mentee without sounding pedantic or standoffish. I plan on posting his laws of simplicity on my desk wall to remind myself of what we should all aspire to in design.
I had high hopes for this book, based on my enthusiasm for John and his other books. I guess I found the insights illuminating at times, and a bit thin or frustrating at others. It's also interesting to note that his examples in various cases might have been different had the iPhone been known of at the time (the interface, underlying complexity, cohesiveness of layers of data etc). I think it's a worthwhile read, and I'll probably go back through again to distill it better (NOT an example of simplicity!), but it's brevity just doesn't allow for a full realization of the concepts.
I found the laws themselves to be thought provoking; my mind immediately engaged the task of relating the laws to my own work. While the laws themselves are a delicious reduction the text itself is just the opposite. With such a dogmatic title strapped to a compact book I expected Maeda to directly confront on the topic of simplicity in a brief yet concrete manner (similar to how William Strunk hits the target dead on with The Elements of Style). Instead Maeda only lightly probes "simplicity" with lots of personal anecdotes, abstract thoughts and the iPod (for most examples). The book is more of a meditation on the topic than a "law" book.I highly recommend reviewing the laws at John Maeda's site: [...] and consider doing your own meditations. Read the book only if you're interested in viewing the cogs turning in the mind of Maeda without them producing the condensed sweetness you might expect in such a compact tome.(The hardcover book itself is nicely designed, printed and bound for those of you interested in good quality book and a favorable price.)
Rather than listing products to organize your laundry room, this lovely book treats simplicity as a philosophical inquiry. And it does not fall into the voluntary simplicity movement (although those who adhere to that will be enchanted). It's more a meditation using his brilliant background as an artist, engineer, student, and professor. The book is short and thoroughly inspirational. I highly recommend this delightful read.
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